By Chris Heivly, Managing Director at Build The Fort and Startup Community EIR @ Techstars

I talk a lot about the aspirational stack — that framework, built from people, place, and stories that enable great communities to flourish. The idea is that as much of the stack as possible needs to be represented to see the full benefit of the framework. But deep inside the framework, deep inside that stack, one element matters more than most: role models.

Role models are the hidden power behind activating the stack. Role models are the proof that it can be done. Role models simply say to everyone - this can be done successfully. However, for them to truly make a difference, they must be visible, accessible, and engaged.

Let’s break that down.

Visible means we know who they are and what they’ve done. Their stories are told, shared, and celebrated. We need their faces and their journeys out front, showing others what’s possible. Some founders are introverted. Some founders are humble. Some don't see the value of talking about their success. Many think they are wankers when talking about their journey. We all must convince them that we need their story.

Accessible means they show up. Whether that’s the successful local founder attending demo days, grabbing coffee with new entrepreneurs, or hosting open office hours, the power of a role model is lost if they’re always hiding or only on stage. If new founders can’t get to them, they might as well not exist.

Engaged means they care enough to lean in. They’re not just checking the box by being there. They’re opening their networks, giving honest feedback, and telling the real stories — not just the polished versions of their success. One key observation of thriving startup communities: “Everyone shows up,” and “Everybody tells their stories.” This matters.

Great role models help us learn faster, increase motivation, and reduce imposter syndrome. 

So what does this mean for us — the builders, connectors, conveners?

It means we have a job to do.

We have to identify potential role models — the founders, investors, and operators whose experience holds real weight. We need to recruit them into the community story — not just as honored guests, but as active participants. And we must give them space to lead — not just stage time, but structured opportunities to guide, support, and shape the next generation of builders.

Successful communities don’t stop with one unicorn or one-off wins. They grow because a handful of people (across the entire stack) make themselves available and consistently model what success looks like.

If you want your startup community to thrive, start by asking: Who are your role models? Are they visible? Are they accessible? Are they engaged?

And if not, what are you going to do about it?

Learn more about Techstars Startup Community partnerships, a new way for you to build your thriving startup community as a member of the Techstars network.

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